Technology Strategies & Business Strategy

Two Economic goals for managing strategic technology
Innovate new market
Dominate & keep existing market

Technology Innovation & Technology Strategy

Motivators of invention…
Desire to advance techniques – Technology Push
Satisfy a specific market need -- Market Pull

Commercially successful innovation should …
Match technological superiority to market application
Provide competitively priced, high quality goods


General Competitive strategies …
Product differentiation
Low cost leadership

Quality control for business Success…
Quality - how well a product performs
Overall Quality - Suitability to an application
Quality of production process - Quantity of product production
Quality to customer - Durable – Maintenance free