5 Basic management principles
Technology should be conceived of as a competitive factor
within a business system.
New technological potential should be forecast.
Technological forecasts should be implemented through
planned technology strategies.
New products using the new technology must be marketed
with special attention to the problems of new markets.
Technology strategy & business strategy must be closely
integrated.
Technology Strategy & Core Competence
Fundamental concept in the formulation of a technology strategy.
Core competence could be in …
A Technology / A product / A process / The way that
integrates its technology assets
Core competence – in marketing – ability to access & secure
markets in a unique way.
Core competence – in organization structure – permits managing
operations in a unique way.
Strategic Technology Attitude
3 concepts of strategic technology attitudes are…
Central perception
Competence
Commitment
Technologically effective enterprise should be capable of Core Competence of a Diversified Corporation
Core competences – collective set of knowledge – Skill –
Technologies
Continuously learning & building capabilities that
Can not be easily duplicated by its competitors
Create new products & services for its customers
Generate alliances & relationships with suppliers to provide
its customers with cost & value advantage.
Core competency in an organization
Tree Analogy
The roots – The competencies of the corporation.
The trunk – The Products
Small Branches – Business units
Leaves – End Product
Common Characteristics of core competencies
Exploitation of competencies
The management recommended actions are …
Develop, cultivate & enhance the company’s core competence
Deploy core competencies
Align all other activities
Technology should be conceived of as a competitive factor
within a business system.
New technological potential should be forecast.
Technological forecasts should be implemented through
planned technology strategies.
New products using the new technology must be marketed
with special attention to the problems of new markets.
Technology strategy & business strategy must be closely
integrated.
Technology Strategy & Core Competence
Fundamental concept in the formulation of a technology strategy.
Core competence could be in …
A Technology / A product / A process / The way that
integrates its technology assets
Core competence – in marketing – ability to access & secure
markets in a unique way.
Core competence – in organization structure – permits managing
operations in a unique way.
Strategic Technology Attitude
3 concepts of strategic technology attitudes are…
Central perception
Competence
Commitment
Technologically effective enterprise should be capable of Core Competence of a Diversified Corporation
Core competences – collective set of knowledge – Skill –
Technologies
Continuously learning & building capabilities that
Can not be easily duplicated by its competitors
Create new products & services for its customers
Generate alliances & relationships with suppliers to provide
its customers with cost & value advantage.
Core competency in an organization
Tree Analogy
The roots – The competencies of the corporation.
The trunk – The Products
Small Branches – Business units
Leaves – End Product
Common Characteristics of core competencies
Exploitation of competencies
The management recommended actions are …
Develop, cultivate & enhance the company’s core competence
Deploy core competencies
Align all other activities
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