Product / Technology Matrix

Product / Technology Matrix
Different aspects of a product as a system
1 Boundary 5 Materials
2 Control 6 Energy
3 Components 7 Peripherals
4 Connections 8 Fabrication & Assemble processes
Competition at different phases of the technology life cycles
1) The Embryonic Stage
Competition is based on innovation
The introduced technology has not yet demonstrated its potential
for changing the bases of competition.
2) The Growth Stage
The technology has the potential for changing the basis of
competition
Company must be able to believe its growth strategies with
marketing strategies
Technology at growth stage ---- Key technology
3) The Maturity Stage
Rate of innovation deadlines
Technologies at this stage – Base Technologies
Have a little ability to give a company a strong competitive age
Diffusion of Technology
Diffusion is the process by which an innovation is commercialized,
over the time through certain channels to members of a social
system.
1 Innovation is perceived Less expensive method of
producing a product
2 Innovation is compatible Incompatible innovation
3 Innovation is considered complex & different New process
4 Innovation can be introduced Use of new Drug on trial
basis
5 Innovation is seen & potential adopters Small satellite dish
Industrial Reorganization Scenarios
A Technology system is a system of functional transformations...
1) Upstream / Downstream technology rotation
Upstream Sectors - Suppliers
Downstream - Customers
Technology of the upstream Sectors – Technology systems
Technology of the downstream Sectors – Application System
Upstream technology change can effect downstream application
system several ways…
Low cost of transportation – Lower priced market
Improve quality to improve substitution into current
applications system
Improve performance to increase substitutions
Simultaneously improve cost, quality & performance to
increase substitutability & move new market niches.
Lower cost to provide multiple copy ownership of products in a
market niche.
Improve performance to adapt technology to new application
system & new markets.
Procedure for Forecasting industrial structural changes
For each business – Construct the industrial value chain
For each sector value chain – Identify & list core technology
For each core technology – Evaluate technology changes
- Identify any substitute technology / material
Construct a technology / business matrix
The columns – The business
List the core technology / substitute technology
Data entry
Construct a strategic technology
Construct industrial recognition scenario