Risks in design of technologically innovative products

Risks in design of technologically innovative products
1) Causes for the failure of innovative product design
2) Criteria for good design
3) Deciding on the right product specifications
4) Deciding on the price performance trade off
5) Managing the challenge of multiple technologies

1) Causes for the failure of innovative product design
Innovative product designs can fail commercially in two ways…
The product design may fail as its expression of a principal
technology system performs functionally not as well s the
competing product.
The product design also may fail in its balance of quality
dimensions as perceived by the customer, sometimes even
if technologically performing as well as a competing
product.
2) Criteria for good design
The engineering prototype design of a new product should
establish the following criteria for the innovative product…
The Manufacturing prototype design of a new product should
establish two additional criteria…

3) Deciding on the right product specifications
Designing a product to specifications most demanding for
customer applications will likely produce the most robust design.

4) Deciding on the price performance trade off
Designing a product to specifications most demanding for
customer applications will likely produce the most robust design.

5) Managing the challenge of multiple technologies
Several sources of risk in product designing
Uncertainty in establishing customer requirements
Trade offs between product performance
Cost & incompleteness of the product as an application
system for a customer