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Thursday, December 20, 2007

Business Process, Re - Engineering


Business Process, Re - Engineering
 Evolution of Organization and Management Concepts
Adam Smith
 A Philosopher & economist
 Concept – Division of Labor
Henry Ford
 Concept – Dividing work into tiny, repeatable task
Alfred Sloan
 Management process be divided into different functions
Henry Feyol
 Management would be effective if business is planned


 The Realities of the New Economy
Nothing is constant / Predictable including …
Market Growth Product life cycle
Customer Demand The rate and direction of technological change
The nature of competition


 Evolution of Organization Structure
Various Organization Structure
 Functional – Product – Matrix
Common characteristics
 Structured on the basis of hierarchy
 One Section – One function
 Restricted decision making
 Principle of span of control
 Core communication channels
 Decision making authority rests at the top
Each functional head fulfills the portion of operation allocated,
accomplishing the business operation

Advantages of Adam Smith’s decision of labor principle & Alfred
Sloan’s principle of management control & accountability.
 Companies don’t have to bare people
 Everyone in the process is accountable through the bureaucratic
chain of the command


 The twenty first century organization
Would be difficult in structure, style & character
Structure would be flexible & responsive to customer need
Needs would be fulfilled about a higher speed
Would endeavor to meet the customer’s basic needs & psychological
expectations
Goal would be to maximize the value offered to the customer about the
least cost & a greatest speed
The organization will provide proper education, training, support &
reward, incorporating them in terms to produce value added
deliverables to the customer.
The business strategy for achieving customer delight therefore calls
for:
 Careful choice of the market segment
 Ascertaining the value system or profile of the customer in the
chosen segment
 Designing the product or service to exceed all the value
expectations
 Designing the related processes in such a way that new changes
are made quickly, in product or service and processes, so that
customer loyalty will be maintained, and business leadership
remains challenged.


 Reengineering Defined
Re engineering is the fundamental rethinking and radical redesign of
business processes to achieve dramatic improvements in critical,
contemporary measures of performance, such as cost, quality, service
& speed.
The definition contains four key words.
 Key Work 1 : Fundamental
 Key Work 2 : Radical
 Key Work 3 : Dramatic
 Key Work 4 : Processes
Key Work 1 : Fundamental
 People must ask the basic questions
 Re engineering ignores – what is and concentrates on what should
be
Key Work 2 : Radical
 Derived from Latin word – Radix means root
 Radical redesigning – getting to the root of the things
 Re engineering is business re invention and not …
 Business improvement / enhancement / modification
Key Work 3 : Dramatic
 Company falls 10 % short
 If cost is come in 10 % too high
 If the quality is 10 % too low
 If the customer performance needs a 10 % boost,
 Three kinds of companies that undertake re-engineering.
 The companies that find themselves in deep trouble
o No choice
o The companies yet not in trouble but also the
management has the foresight to see trouble
coming
o These companies have the vision to begin reengineering
in advance of running into adversity.
 Companies are in peak position
o No discernible difficulties
o Sees re engineering as an opportunity
No re engineering
required
o These companies have the vision to begin
 Re engineering ignores – what is and concentrates on
Key Work 4 : Processes
 Most important / frequent difficulty
 Process : A series of activities that delivers value to a customer

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