Major media enterprise and others the copyright guideline for the UGC sight decision - - requesting filtering of copyright ones to the sight

As for group of major media enterprise and Web enterprise October 18th, UGC (User-generated Content: The user formation contents) the copyright guideline for the offer sight was announced. Among those as for the same group, as for the UGC sight freely using up-to-date filtering technology, it sets forth opinion that there is an obligation which it tackles the prevention of illegitimate contribution of copyright ones.

Broadcast major CBS and SNS (social networking service) the my space, daily motion of animated picture joint ownership service, this enterprise group where Microsoft and the like has connected name to that calls utilizing filtering technology vis-a-vis the UGC sight and the SNS sight, in order to delete the infringement of copyright contents.

"These sights as procedure because it corresponds to the claim of infringement of copyright is serviced, must upgrade filtering technology periodically,", (from declaration of the enterprise group)

Such consecutive norm is shown in the guideline "User Generated Content Principles which" the enterprise groupannounces on the 18th. As for purpose of the same guideline, ", under the common goal that, the Web sight and it offers many contents to many consumers via the proper channel the times when cooperation of the literary work authority is promoted are", that the enterprise group has expressed in declaration.

Also Viacom of the media conglomerate has joined in this enterprise group. After the same company combining, it came offering the deletion of copyright equipped animated picture frequently vis-a-vis the parent company Google of animated picture joint ownership sight "YouTube" of popularity. As for Google participating in the same group, it is not, but 3 days ago of guideline announcement, filtering technology in order to remove the copyright work from YouTube (test edition) it is open.

President and CEO and Phillip Dormant of Viacom have expressed as follows in declaration.

"With these norms, progressive technology combination of the contents which are superior, furthermore will bet stimulation on the reformation which is superior, and what compared to the importance, actualization of richer entertainment experience of the consumer is promoted probably will be"

As for comment it was not obtained from the public information person in charge of YouTube concerning the norm which this time is announced.

On the one hand, as you interpret the protection group public knowledge of consumer right, "the situation which should grieve" the fact that the filtering technology of YouTube was developed.

Those where the resource is thrown to development of the system to which "Google receives pressure from entertainment industry, is filled big problem are regrettable thing. There is a possibility the filtering technology which YouTube introduces obstructing the free circulation of information, making the control of the contents enterprise increase for the lawful utilization of the contents ", B. of public knowledge Sone representation)

The filtering technology of YouTube is called "Video Identification Database," has reached the point where it collates with the image which is contributed to YouTube and the work which is submitted from the literary work authority. With default option, the animated picture which is judged as illegality on the basis of this is blocked, but in this case, when it means fair use right of the consumer that to be restricted you contribute animated picture with the purpose which adds comment and criticism, the sone person points out.

"The match of Google should be appraised, but process of filtering being automated, you think the question crack where the stripe uninformed, infringement of fair use right of the consumer is not avoided. The fact that you desire to Google is the system which balance of right of the people and right of contents enterprise takes ", (the sone person)

But the enterprise which this time announces consecutive norm appeals the necessity of filtering technology. That being able to upload the animated picture contents simply in Internet, caused the situation where contribution of the infringement of copyright contents swaggers because you have recognized.