Matsushita and the company name modification, abolishing "the national" brand at "Panasonic"

It announced that Matsushita Electric Industrial Co., Ltd. January 10th, President Fumio Otsubo opens interview in Osaka, modifies the company name at "Panasonic". Passing the approval in the fixed time general meeting of shareholders which is opened in late June, the schedule which it executes with October 1 date. Being simultaneously, also brand name of the same company product domestic, it standardizes to "Panasonic".

You aim toward image improvement as a global enterprise, being something which aims for the market expansion in the foreign country, also the group enterprise which uses the name "of Matsushita" "national" modifies at Panasonic. With brand name, you had used with the product of the domestic white mono home appliance and residential equipment equipment field, it abolishes "the National" brand, 09 with the goal of it standardizes to "the Panasonic" brand. Furthermore, the cost which depends on company name modification and brand standardization has anticipated 300 hundred million Yen.

President Fumio Otsubo "when designating global enterprise as goal, unifying name in the world, aims toward the improvement of brand value enterprise value in interview. ' The Matsushita Electric Co. ' the fact that the company name is released was big decision. You must keep producing the value above those which you release ", that you expressed.

The same company announced also the enlargement of semiconductor business collectively. Throwing 940 hundred million Yen to Toyama prefecture wave city, constructing the new factory which produces image sensor such as digital camera and video camera. You aim toward August of 09 work.