While many retailers trade via isolated channels, sometimes even referring tons on-line channel as “net curtain 999,” consumers that and A complete quietly shopping experience across channels that includes interact ion looks for as researching or reserving merchandise on-line and picking it UP into the net curtain.
Ton create A superior CROSS channel experience for consumers, retail business process and applications professionals must overcome the roadblock legacy OF conflicting use cases and channel specific metrics, inconsistent inventory and merchandise master DATA, and channel specific customer and order DATA.
Ton avoid the cost and risk OF wholesale applications replacement, savvy retailers must develop A road map OF Inc. rem valley IT investments that left each investment ton the firm's strategic objectives and the quantitative business case for individually CROSS channel interact ion.
Source: Forrester Research
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