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Showing posts with label MANAGEMENT OF TECHNOLOGY TRANSFER. Show all posts
Showing posts with label MANAGEMENT OF TECHNOLOGY TRANSFER. Show all posts

Wednesday, January 16, 2008

. Explain the motivational problem in this case by relating it to Herzberg's theory.

Herzberg developed a theory of motivation on the premise that human nature has two separate elements - The motivators and maintenance factors. According to this theory of motivation the items that determine job content are considered motivation factors e.g. Achievement, recognition, responsibility, advancement and the work itself. The elements that influence the job context are the hygiene or maintenance factors e.g. company policy, salary, interpersonal relations, working conditions etc. They must be adequate and if they are absent or inadequate, they will create dissatisfaction.

Hygiene Factors:

Hygiene factors represent the need to avoid pain in the environment. They are not an intrinsic part of a job, but they are related to the condition under which job is performed. They are associated with negative feelings. They must be viewed as preventive measures that remove sources of dissatisfaction from environment.

Motivators:

Motivators are associated with positive feelings of employee about the job. They make people satisfied with their job. Motivators are necessary to keep job satisfaction and job performance high. On the other hand, if they are not present they do not prove highly satisfying. Motivational Factors or satisfiers are directly related to job content itself, the individual performance of it, its responsibilities and the growth and recognition obtained from it. Motivators are intrinsic to the job.

2. Analyze the problem in depth and find out a solution to the problem.

Ans: There is a need of a sound system of motivation to make the workers put forth their best efforts. A sound system of motivation should have the following essential features.

1. It should satisfy the needs and objective of both organization and employees.

2. Motivational system should change with the changes in the situation.

3. Jobs should be designed in such a way as to provide challenges and variety.

4. Managers should recruit the active co-operation of subordinates in improving the organization's output. Subordinates should be made to realize that they are stakeholders in the organization.

5. The motivation system should satisfy the different needs of employees. It should be directly related to the efforts of the employee.

6. The motivational system should be simple so that they simply understood the system.

3. If you were the HR Manager how would you motivate the employees so they work better?

Ans: Several factors influence human behavior. There are numerous drives and needs which can act as good motivators moving people to work and getting things done through them as per the plan. People respond to physiological needs, social needs and egoistic needs. Human needs and desire are the doorways through which the manager channelizes his motivation efforts. There are three types of motivational programmers to improve a person’s behavior towards his job. These are

  • Pay incentive plans
  • Job enrichment and
  • Management by objective

There are four important factors governing employee response to the measures of motivation.

1. The intensity or urge of the Drive.

    1. Past Experience - can he rely upon the promise given by the boss.
    2. Amount of Reward - The quantity and quality of the reward can influence the amount of extra effort put forth by employee.

Time Relationship of Response to Reward - Long range promises are less effective than immediate fulfillment.

Define Attitude. Explain the Cognitive Dissonance theory

Leon festinger was the founder of dissonance theory. According to this theory, people want their beliefs to be consistent with one another and want their behavior to be consistent with their beliefs. When people become aware of inconsistency among their beliefs or between their attitude and their behavior they experience cognitive dissonance.

This theory argues that any form of inconsistency is uncomfortable and that individual will attempt to reduce the dissonance and hence will experience the discomfort. To avoid this they will look for a stable state where there is a minimum of dissonance.

To determine the level of dissonance one should first evaluate the importance of elements creating the dissonance. These elements can be classified in to three heads.

Cognitive focuses on an unobservable change in mental knowledge. Cognitive learning is learning achieved by thinking about the perceived relation ship between events and individual goals and expectations. Cognition refers to individual’s goals and expectations. Cognition refers to individual’s ideas, thoughts, knowledge, interpretation and understanding about the individuals and environment.

Assumptions of Cognitive theories

1. Some learning process may be unique to human beings.

2. Cognitive processes are the focus of study.

3. Objective, systemic observations of people, behaviour should b e the focus of scientific inquiry; however, inferences about unobservable mental processes can often be drawn from such behaviour.

4. Individuals are actively involved in the learning process.

5. Learning involves the formation of mental associations that are not necessarily reflected in overt behaviour changes.

6. Knowledge is organized.

7. Learning is a process of relating new information to previously learned information.

Thursday, December 20, 2007

Technological Metrics


Technological Metrics
Measure of technological performance
View points of US congress….
1. Societal
2. Political or Governmental
3. Enterprise
4. System or Project
Example…
o Low price for a drug – Human Immune Deficiency Virus
(HIV)
1) Societal Metrics
Relationship between technological change to social change
A complex dynamical system
2) Political or Governmental Metrics
Spann et al – 1995 – developed for studying TT metrics
Technology Pull Strategies – demand driven
Need motivated
Technology Push Strategies – Counting metrics -
Such as the number of licenses issued and papers published
Technology Pull relies on…
o Level of effort expanded
o Level of resources committed to TT activities
The technology-push metrics used by the sponsor included…
o Requests for Help
o Licenses Granted
o Number of site visits
The technology-pull metrics used by the sponsors of R & D
included…
The number of jobs created Degree of user satisfaction
Royalties collected
Technical problems solved
number of new commercial customers obtained
Number of new products developed
The metrics used as measures of TT included …
o Technical briefs / Papers requested
o Technical presentations
o Success stories published
o Site visits
o Requests for help


The metrics for measuring commercial success included…
o Commercial customers
o Commercial sales
o Licenses granted
o New business started
The measures of adopter benefits were founded by Spann et
al to be related to the number of…
o Technical problem solved
o Cost savings
o Productivity gains
o User satisfaction
3) Enterprise Metrics
An enterprise is usually concerned with how a new technology
product, process or service can achieve market success.
4) System or Project Metrics
Related to technical performance measure & are quantities
design related factors
Blanchard & Fabrycky – a cost effective model approach

Inventions & Patents


Strategic alliances for TT can be ….
Technical exchanges Marketing agreement
Cross licensing Joint product development programs
Co-production Joint ventures with equity ownership
Intellectual Property

 Bought or sold
 Leased or rented
 Transferred between parties
Consists of …
Patents Designs
Trade Secrets Know how
Copy rights Trademarks


Inventions & Patents
Invention is the act or process of discovering something new,
physical or conceptual.
A US patent is an agreement between the US government &
inventor.
Patents gives the patentee the right to exclude others from its
use, but does not give the patentee the right to use the patent if
such use infringes on patents of others.



Trade Secrets & Know How
Must be maintained by avoiding public disclosure.
A trade secret is any commercial formula, device, pattern,
process, or information hat affords an enterprise an advantage
over other who dos not know it. Know – how: Knowledge as a result of trial / errors if the
information moves into the public domain & loses protection
under trade secretes law.
Copy Right
Exclusive right granted by any giant to …
 Authors – Composers – Artists or their assignees
Exists when a work is created
Trade Mark…
Word Latter
Symbol Numerical
Device Picture

Individual identifiable & distinguishable
Assume as authenticity
Can be registered
Licensing
Permit the third party to use property
Small – exclusive / non exclusive
Enterprise / Company
US government Technology Transfer
Conference & symposia Informal TT
Consulting firm Advice / information
Collegial interchange Information – free exchange
Exchange of trade secrete
Contract Acquisition instrument
Contractor Provides supply / service
Against fees
Patents Mutual benefit
Non government entities proved…
Educational grants / awards
WFO – Work for Other
Stakeholders, Decisions & Policies in TT
TT influenced by government aid / financing program /
Multilateral bank landing
Major source of technology
o Transnational Corporations
o Multinational Corporations

Motivations of the various stakeholders can differ markedly
 They seek…
 International sales
 Market share
 FDI – foreign direct investment
 Primary concerned with…
 Profit
 Acceptable risks
 Protecting of intellectual property
 Motivator to the recipient country firms are…
 Technical capabilities, quality, or cost reductions
 The higher perceived status of international level
technologies
 Access to managerial and marketing expertise and sources
of capital
 Access to export markets
 Access to new distribution network
 Multilateral agencies

Word Bank Regional development banks
UNDP Regional organizations
 TT is transferred as knowledge – money (Investment) & goods
(trade).
 World bank
 UNDP


Methods of Technology Transfer


Methods of Technology Transfer
 Informal Transfer – With / Without the transferee’s knowledge
 Formal Transfer- Legal arrangement between the participants
Informal Process
 Transfer of technical information exchange through…
o Published matter – Printed / Electronic media
o Meetings – symposia – individual exchange
 Technical information available through…
o Professional meetings – Journals – Articles – Electronic
Exchange – Informal Meetings
 Acquisition of critical technical personnel is informal method of
TT.
Formal Process
 Process/ Person – embodied transfer outright procurement
 Sale / License / Acquisition of the enterprise
 Formal agreement between…
o Government – Enterprises – Individuals –
Research entities = Laboratories / Academic
Institutes
o Meetings – symposia – individual exchange
 Technical information available through…
o Professional meetings – Journals – Articles – Electronic
Exchange – Informal Meetings
 Acquisition of critical technical personnel is informal method of
TT.


 Internal Technology Transfer
Important factors in Internal TT
 Timing
 Development of Specifications
 Operating parameters
 Location
MB 009 – Management of Technology Transfer, Absorption & IPR
 Relationship between technician – customer – supplier
 Availability – technical / Marketing skills
 Existing technology
 Process required
 Organization learning – Need to increase the technical capacity
 Staff
 Efficiency of communication method


 External Technology Transfer
Important factors in Internal TT
Type Relationships
Complexity Core Competencies
Transfer mechanism Organizational Culture
Hakansson & Snehota – no enterprise is an island
Gemunden et al – Studies of 490 enterprises – relevance of technology
oriented relationships to an enterprise’s innovation capabilities.
Methods of External Technology Transfer
1) Co operative & collaborative ventures
2) Licensing

3) Contracting
4) Enterprise acquisition

1) Co operative & Collaborative ventures
 Ventures are structures between two or more enterprises
 General partnership
o Competitors – Suppliers - Customers
 Consortia Constitute includes…
o Universities – Industry – federal laboratories
 Strategic alliance
o 2 / more entities – formal agreement
 Collaboration
o Research / exchange joint development marketing &
research
o Collaboration of members of US – Semi conductors
o Industry – SEMATECH
o Cooperation of R & D – the euro peon air bus project
o Bidault & Cumings – cross industry alliance proved more
innovative

MANAGEMENT OF TECHNOLOGY TRANSFER, ABSORPTION


MANAGEMENT OF TECHNOLOGY TRANSFER, ABSORPTION
& IPR
Introduction – Definition - Classification




Transfer of technology is a process essential for the wide application &
utilization of technology by one or more users.
Technology transfer has been defined as the process of bringing both
Knowledge & application of science & engineering to society & to
enterprises which do not employ this knowledge.
Technology transfer is as simple as making a photocopy of design
documents or obtaining a working artifact.
1980 – Production of inefficient refrigerators & the international trade of
used care.
 Government & end users – need to understand – costs &
benefits of a technology
 Innovator – need to understand – how to adopt the technology
 The firms – need to understand – how to market the technology
Martinot et – 1947 – The concept of technology cooperation to
technology transfer
Grubler & Nakicenovic – The concept of technology diffusion
 Diffusion – Technological change
Technology Transfer – two way learning process – Technology
communication
Technology transfer is a process that permits the flow of technology
from a source to a receiver.
 Source – Owner / Holder of the knowledge
- Individual – a company – a country
Jain & Triandis – technology transfer – Process by which science &
technology are transferred from one individual or group to another that
incorporates this new knowledge into its way of doing things.

The National Aeronautics & space administration - the process of
providing the technology developed for one organizational purpose to
other organizations for other potentially useful purposes.




Categories of Technology Transfer [TT] :
International TT TT across national
boundaries
Industrial countries to
developing countries
Regional TT TT from one region of the
country to another region
From Florida to Alaska or
Bangalore to Chennai
Cross industry /
Cross Sector
One industrial sector to
another
TT from the space program
to commercial applications
Inter firm TT TT from one firm to another TT of CAD expertise & CAM
machines
Intra firm TT TT within a firm from one
location to another
Bangalore division to Madras
division
One department to another
within the same facility



 Channel of Technology Transfer
1) General Technology
 Unintentionally – May proceed without the continued
involvement of the source
 Information – Public domain with limited / no restrictions on the
use.
 Example …
 Education – Training – Publication – Conferences
 Study missions – exchange of visits
2) Reverse Engineering Channel
 No active contribution from the source include reverse engineering
 Duplication
 Example…
 Duplication of product B from the original product A
3) Planned Channels
 Intentionally – with the consent of the technology owner.
MB 009 – Management of Technology Transfer, Absorption & IPR
Page 3 of 24
Created By: Jigar Mehta – jigar_mehta@rediffmail.com
 Access – use – technological know how - permitted
3A) Licensing
 The receiver purchases the right to utilize someone else’s
technology.
3B) Franchise
 The source usually provides some type of continual support to the
receiver.
 McDonald’s
 Burger King
 Pizza Hut
3C) Joint Venture
 Combination of two or more entities
 International joint ventures
3D) Turnkey project
 A country buys a complete project form an outside source & the
project is designed, implemented & delivered ready to operate.
 Special provision of training / continued operational support
3E) Foreign Direct Investment - FDI
 A corporation, usually a multinational decides to produce or invest
some of its resources overseas.
 The investor gains – access to a labor force, natural resources,
technology & market
 The host country gains – technological know how, employment
opportunities, training
 The host country gains – tax advantages
3E) Technical consortium & joint R & D Project
 Two or more entities collaborate in a large venture
 The resources of one are inadequate to affect the direction of
technological change.
 Example …
 Consortium formed between France & England to develop a
supersonic plane (the Concorde)..
European Union [EU] Race A project to advance communication
technology
Espirit For the information technology
Jessi To bolster semiconductor research
Eureka Research program involved 24 nations
Japanese government MITI Ministry of international trade & industry
VLSI Japanese semiconductor industry
America
Cooperation between IBM +
Apple + Motorola
Power chip for the personal computer
Microsoft + NBC Future of multimedia industry
Apple + Microsoft Exploit each other’s strength in industry
Read table 1.2 : Stages of technology transfer process



 Types of Technology Transfer
Scientific knowledge
Transfer
Traditionally associated with research &
development
Basic research & development
Information Exchange & presentations of technical
papers at scientific meetings & symposia
Direct Technology
transfer
Enterprise elements – internal integration
Enterprise – Enterprise
Government – Enterprise
Government – Government
Spin Off Technology
Transfer
Technology developed by one enterprise, in one
technical area & for one purpose is applied & used
for a different purpose in a different technical area
or market application.
The US government has introduced numerous
programs & expanded – Government & Military
purpose