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Sunday, May 4, 2008

Dell, it directs to the carbon neutral conversion during 2008 and strengthening environmental measure

The United States Dell September 26th the, makes the discharge quantity and the absorption quantity of carbon dioxide same, it announced that "carbon neutral" conversion is achieved to 2008 end of year. As for setting forth the policy, carbon neutral conversion in the major computer manufacturer you say that the same company is unprecedented.

As for Michael is chairman and CEO of Dell the same day, Washington D.C. So you lectured, environmental improvement emphasized, expressed that it is responsibility of enterprise, as follows.

"To produce plus effect on the earth, enterprise of all scales must cooperate. If only this corporation becomes the leader of environmental measure, it is insufficient. To adjust the customer and power, improving the environmental load of the customer dramatically is required, "

Promised the fact that the same company keeps decreasing the discharge quantity of carbon dioxide with various methods. In that, also development of the product whose energy efficiency is high and supply etc. of the electric power whose energy efficiency is high are included.

Dell which is the PC manufacturer of worldwide 2nd rank that carbon dioxide is decreased vis-a-vis the main supplier has shown also the policy of urging. ??, when the carbon dioxide discharge quantity of the supplier is excessive, have assumed that there is also a possibility of inflicting penalty, but it did not make the detailed contents clear.

The match of Dell to environmental problem entering this year, from having materialized and converting. For example the same company January, has announced afforestation program "Plant a Tree for Me". This program, in order to offset the energy consumption of Dell make PC, the customer paying the money of small amount, is something which 1 plants the wood.

This time, for the enterprise of Plant a Tree for Me even the program you can call Dell, also it announced "Plant a Forest for Me". At the same company, being joint with Salesforce.com and Ask.com and AMD etc., we have assumed that it propels the afforestation program in order to offset carbon dioxide discharge.

As for ??, "when decreasing the discharge quantity of carbon dioxide, as for being able to make enterprise there is a large quantity", that after doing, integration of the server with the purchase and imagination conversion of the IT equipment whose energy efficiency is high and introduction etc. of the software which turns off the power of the computer and the monitor after the returning home of the employee were listed.

According to the same person, it is not the former criteria such as price efficiency ratio, in order to adopt the new criteria, "efficiency per 1 watt" you say that the customer who is sought from the IT vendor increases. "When you thought from the viewpoint of efficiency per 1 watt concerning IT, the enterprise like this corporation it cannot avoid reconsidering concerning the how to design and the using of the product"

It is competitive with other companies in many fields, but if it regards environmental problem, no one is the rival and is the partner" when you say, it is joint with other companies and it keeps tackling environmental problem, attitude was made clear.

Salesforce.com which is 1 corporation of participation enterprise of the Plant a Forest for Me program has appraised the match of Dell for environmental improvement high. The international public policy charge senior vise President of Salesforce.com, as for Don Barton, "as for Dell by the fact that it tackles environmental improvement via business activity, it has been about probably to redefine the meaning of the social work business with enterprise substantially" that you have expressed.

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