2008, the strategic topic which Google holds - - turning point of establishment 10th anniversary is received, challenge of the continuation rival can

Until the United States Google into these 10 years from plain research project of the Stanford University in the world develops to the most famous brand, IT industry major Microsoft competes it became existence.

Google which is established cell gay both people enters the year of turning point, establishment 10th anniversary at next year. In the future the same company, is thought that it embarks, on various projects such as television service and accessible online service in medical information of the individual, but doing idly, you do not enter. As for most important topic of next year, it is not to be unable to threaten the dominant position in the online announcement market, the challenge of the various rivals to be able to retreat.

The digital media of the United States IDC/the entertainment program charge director, car stain (Karsten Weide) as for the person, "most as for the topic which it should take precedence, it is diversification of revenue source for Google", that it points out, 99.1% of the sale it sounds the alarm bell in vulnerability of the same company which depends on search announcement.

Weide has listed the announcement which is included in the online video contents as the immediate threat of Google, (online commercial). As for the same company purchasing YouTube, was, in order to strengthen video announcement business, but this market which dawn is fluxional as still, you say that you do not know yet whether the enormous profit someone makes the hand.

Because there is also a possibility illegal ones and plagiarism etc. being included in the contents, the advertiser is hesitation in the announcement to YouTube. In addition also problem of piracy, has become the primary factor which keeps distance the commercial contents provider. "Perhaps, Weide, solution is found in next year, but it reaches the point where really it can solve until, for a while time probably is necessary", you say.

When time is required for the problem solving too much, perhaps it becomes the existence where the power where the video on demandsight " which presently is beta stage and so on is new threatens Google.

Already one big topic is the Mobile announcement market for Google. Portable telephone development platform "Android" of the same company started favorable, but in this field Yahoo of the rival! It is thought that offensive posture is assumed. For the present Google is more dominant in the point of the media and the like which, it covers, but Yahoo! It is the powerful enterprise which is proud of the gross sales of several dozen hundred million dollars, the share in the Mobile Internet market (25%) it has competed.

Google has unfolded Microsoft and competition even in field of health care tool. The prototype "of Google Health", it is designed in such a way that it can offer central of healthy information of the user, if this person desires, also it is possible to possess also that information with the doctor and the family. But, with the original Web developer, the Phillip connected plug which manages which chases the trend of Google (Philipp Lenssen) the person, does not know clearly whether "Google offers this service in some kind of way. This service risk of privacy is too large. The hacking it is done in someone, when medical record of the user leaks, the damage quite is large ", that it points out.

In addition as for Google, it is thought that, plural projects such as browser expansion " the open source which it tries to be able to use the upgrade and Web application of the service "" which opposes to"Office" of Microsoft even in state of offline and development of the new social networking platform are promoted. Already, the same company being the Arizonan state university, has done the test of the social networking software, when release it does in the near future formally, there is also rumor.

Furthermore, there is a possibility of embarking on also television service in a some way. Details are unclear, but the same company has employed the team of the software engineer in order to develop the service which corresponds to the television.

In addition, it seems that it has for also the business enlargement in China. Google has done the test of the new home page in China, also the input editor in order to convert the letter which is input with the keyboard of the European-American styles to Chinese has done release. As for the same company, concerning the role of the respective company in China, "information of the world is rearranged, everyone accesses, the fact that it tries to be able to utilize" has explained, but in order not to impair the mood of the Chinese government, concerning the contents, independence it seems that is regulated. As for Lenssen, ", as for kind of flattering in the Chinese government as for thinking that we would not like to do to be left over, it probably is certain, but while for the time being the same company has recognized the necessity, it is the expectation which maintains present attitude", that the viewpoint has been expressed.

(Jon Brodkin/Network World American edition)