Capita Insurance Services Extends Customer Strategy with SAP® CRM

Capita Insurance Services Extends Customer Strategy with SAP® CRM On-Demand Solution
Capita Insurance Services Expands Its Relationship with SAP to Include Sales Automation Solution


LONDON - March 14, 2006 - SAP today announced that Capita Insurance Services, the insurance division of the UK’s leading support services company Capita Group plc, has selected the SAP® CRM on-demand solution. The on-demand software builds on the company’s existing deployments of applications from the SAP for Insurance solution portfolio, including claims management, financials and human capital management. Capita Insurance Services selected SAP for the flexibility of its customer relationship management (CRM) software, offering the company the option of starting immediately in an on-demand model and transitioning seamlessly to mySAP™ CRM as business needs evolve.

Capita Insurance Services is deploying the SAP® Sales on-demand solution to meet the immediate needs of its sales organization. The sales force automation (SFA) solution provides the company with visibility across its current and potential customer base, helping improve opportunities to make more effective decisions for business growth and development. Capita Insurance Services plans to add on the SAP® Marketing on-demand solution in the next phase of its CRM rollout.

“We are delighted with SAP’s on-demand solution as it is a great fit with our immediate needs and overall CRM strategy,” said Jeremy Locke, business development director, Capita Insurance Services. “In today’s market, it isn’t enough to just respond to customers today. The best companies deliver value to their customers over the long term. SAP understands this and has built a flexible solution to deliver fast results while also providing the seamless transition to strategic CRM that we’ll need as we expand and improve our customer strategies.”

The SAP CRM on-demand solution will enable Capita Insurance Services to deploy applications immediately to its sales organization and help achieve fast results with minimal upfront investment. Unlike other solution providers Capita Insurance Services considered, only SAP could provide both the flexibility it needed today to achieve results quickly as well as a seamless, disruption-free growth path for the future.

“The take-up of CRM on-demand is gaining pace in Europe,” said Ed Thompson, VP and research director, CRM, Gartner. “The focus will be on large enterprises who wish to adopt CRM quickly without compromising their ability to go on-premise at a later date. The potential for a lower level of disruption in a migration from on-demand to on-premise will be of interest to enterprises that plan to run on-premise in the long term.”

“SAP is thrilled to open a new chapter in our successful, long-term relationship with Capita Insurance Services,” said Julian Johnson, vice president of CRM Solutions, EMEA, SAP AG. “We believe that fast success, flexible options and lasting value are a winning combination and we look forward to working together to achieve results today and in the future.”